Select the Best Time to Launch
Capitalize on the peak season, match against competition and when you are ready.
Always try to capitalize on the peak season as words get around faster when more people are looking.
Consider your competitors’ activities when timing the launches. Do not clash with theirs. Be ahead of theirs. Launch only when you are ready. This is to prevent wastage of resources and giving customers bad impression of your company and products.
The early bird catches the worm and creates an impression.
The power of building momentum is pivotal in achieving success. It capitalizes on the positive energy and excitement.
Talking to a lot of people, especially your staff, about a project in your business helps build momentum. Talk to them as the project progresses. It excites them as the target gets nearer. Early bird catches the worm: The difference between today and tomorrow, or even now and an hour later can make a lot of difference.
For example, a department store buyer has a limited budget to spend for the month. If you missed an appointment with him and he allocated it to another supplier, no matter how hard you beg, your chance of a sale is gone. When you are fast, it speaks of your efficiency. It makes the customers feel important that you gave them your utmost attention. It makes a difference and creates an impression.
Strive For Perfection
It is that little bit of extra that makes the difference between ordinary and extraordinary
Wherever there is money to be made, there will always be competition. So what makes you different from the rest will be that little bit of extra mile that you go for your customers. The difference between offering products or services versus offering quality products or services, will be that extra that you stretch for your customers.
If you missed Part 1 and 2 of “An Entrepreneur’s Quickstart Guide to Starting a Successful Business”. Click the links below to read the previous articles: